Journal

Highlights

More Shoes? Why?

Many of the great and inspiring leaders of our generation think, act and communicate the same way. Martin Luther King spoke of his dreams. The Wright Brother's pondered the possibilities of a world with flight. Steve Jobs questioned processes and changed the face of computing. While many have attempted to...

Design

Evolutionary products challenge every detail.

Our design approach started with orthotic experts working to unlock peak performance. Timeless design, all-day versatility and advanced orthotics so you're never held back by what's on your feet.

Sustainability

Shoes with a short lifetime result in more shoes, more purchases, and more waste.

Nearly 70% of shoe industry waste is from the manufacturing process (MIT, 2013). Our lifetime-guaranteed footwear and closed-loop FootB3D™ emphasize our commitment to acting responsibly.

Brand

Accessible quality and fewer middlemen, so we're fair to customers and the innovators behind each product.

In addition, 1% of sales goes toward educational initiatives aiming to accelerate a bright future.