INVENTING THE FUTURE.

Meet Kevin, an innovative designer and a modern explorer of the city, mountains and ocean (often all in one day). After years in the fashion industry, Kevin’s on-the-go lifestyle demanded shoes that could keep pace –– capable of a wander in the woods, yet sharp enough for a boardroom meeting and comfortable enough for a casual night out. But this optimal blend of style, comfort and function didn’t exist...

Enter Braden, the business-mind behind Casca and long-time friend of Kevin. Braden faced the same challenges with his everyday wardrobe, and often had a stack of shoes under his desk at work... So, Casca was born with a simple goal — to create the perfect everyday shoe. To do more, with less. But simplicity is complex, and the journey was about to get a lot more difficult…

Meet Kevin, an innovative designer and a modern explorer of the city, mountains and ocean (often all in one day). After years in the fashion industry, Kevin’s on-the-go lifestyle demanded shoes that could keep pace –– capable of a wander in the woods, yet sharp enough for a boardroom meeting and comfortable enough for a casual night out. This optimal blend of style, comfort and function didn’t exist...

Enter Braden, the business-mind behind Casca and long-time friend of Kevin. Braden faced the same challenges with his everyday wardrobe, and often had a stack of shoes under his desk at work... So, Casca was born with a simple goal — to create the perfect everyday shoe. To do more, with less. But simplicity is complex, and the journey was about to get a lot more difficult…

KEVIN REID

BRADEN PARKER

KEVIN REID

BRADEN PARKER

From day one, our goal was help others who faced the same challenges we did. After speaking with hundreds of other modern professionals, we met with a 3rd generation orthotic technician (a foot and foot support expert) to understand feet and how we could serve them better.

Every foot is more unique than a fingerprint. Not only was this overlooked by the shoe industry, a mass-produced solution was impossible. In a perfect world, each person would have their own unique shoe, helping to improve posture and increase energy with tailored comfort.

A month later, Kevin and Braden hit another speed bump. Kevin introduced Braden to some of the most advanced shoe factories in the world. Braden was ready for robots, automation and scenes from the future…

In reality, there were long assembly lines, with dozens of shoemakers putting products together, piece by piece — with shoes, there’s a lot of them. It often took over 10 different factories to make one pair of shoes, and this meant it was going to take months to start producing their own.

Both footwear design and production were broken. And as two optimistic entrepreneurs, they set out to change that…

At Casca, we’re building the future – on-demand, customized footwear. Smarter, tech-enabled products that elevate your life, with more comfort and capability than ever before.

Our first big step was launched in January 2020, when we introduced SmartFit™ on-demand custom insoles. Not only did this provide custom comfort, it offered customers a new level of control over how their shoe fits.

Follow along as we continue our journey towards creating the perfect everyday shoe.

From day one, our goal was help others who faced the same challenges we did. After speaking with hundreds of other modern professionals, we met with a 3rd generation orthotic technician (a foot and foot support expert) to understand feet and how we could serve them better.

Every foot is more unique than a fingerprint. Not only was this overlooked by the shoe industry, a mass-produced solution was impossible. In a perfect world, each person would have their own unique shoe, helping to improve posture and increase energy with tailored comfort.

A month later, Kevin and Braden hit another speed bump. Kevin introduced Braden to some of the most advanced shoe factories in the world. Braden was ready for robots, automation and scenes from the future…

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In reality, there were long assembly lines, with dozens of shoemakers putting products together, piece by piece — with shoes, there’s a lot of them. It often took over 10 different factories to make one pair of shoes, and this meant it was going to take months to start producing their own.

Both footwear design and production were broken. And as two optimistic entrepreneurs, they set out to change that…

At Casca, we’re building the future – on-demand, customized footwear. Smarter, tech-enabled products that elevate your life, with more comfort and capability than ever before.

Our first big step was launched in January 2020, when we introduced SmartFit™ on-demand custom insoles. Not only did this provide custom comfort, it offered customers a new level of control over how their shoe fits.

Follow along as we continue our journey towards creating the perfect everyday shoe.

WHAT MAKES US TICK?

DESIGN

Design is problem solving. Starting with Why, we challenge ourselves to think differently about the solution. How we can create products that shift perspective and raise your expectations. We design for change.

TECHNOLOGY

The toolbox is growing every day with new innovations, so why are so many of us wearing shoe designs from more than 30 years ago? From clever shoe constructions that improve comfort, to SmartFit, it's all about taking steps forward.

COMMUNITY

We're opening the doors on design & development, letting the conversation guide us. You are the key, the most important point of our research. And everyday we work to enable and make life better, for all.